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Media Training: Why Nobody's Listening to You
   
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SORRYWERE YOU SAYING SOMETHING?To travel or not to travel'
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The decision of whether to travel .....
Many spokespeople approach media interviews the same way they would a major speech. They think at length about what they want to say, jot down a few notes, and try to memorize a few key points.
But they rarely practice how theyre going to deliver their messages. Its often a fatal mistake.
Heres a shocking truth: how you say something during a broadcast interview is more important than what you say.
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Research has borne this out for decades. UCLA Professor Albert Mehrabians landmark study in the 1960s examined how people derive meaning from communications. The release of the findings, still taught in virtually every universitys Communications 101 class, is still regarded as a watershed moment in communications. Dr. Mehrabian found that:What is Fashion? Embracing style, trend, and comfort is called Fashion.
Fashion in todays world is compared to air in our planet. Its the most .....
7 percent of meaning is derived from word choice.
38 percent of meaning is taken from verbal cues, such as volume, pitch and pace.
55 percent of meaning results from non-verbal cues, including body language, eye contact, gestures, and appearance.
NOBODYS LISTENING TO YOU
Do these statistics mean that the media or audiences are hopelessly superficial? Well, lets put it another way. Think about traveling to another country where the residents speak only a local tribal language. Even without words, you could still learn some very important things about a person such as whether you like or trust them, whether they are warm or cold, welcoming or distant, smart or dumb.
The same is true during media interviews. Audiences will quickly determine whether or not they like you or trust you in seconds. If they dont, they will effectively tune you out and disregard your message.
So its not so much that theyre not listening to you, but that theyll listen only once you pass the non-verbal test.
WHAT YOU CAN DO
How can you improve your non-verbal communication skills? Here are three tips you can use immediately:
1) Maintain Strong Eye Contact Before every broadcast interview, ask where to look. Sometimes its at an interviewer, others its off to the side of a camera, and sometimes its directly into the camera. Regardless, make sure you maintain eye contact through the entire interview. It may feel strange to speak naturally to a lens. But since your eyes will appear much larger on a 27 television set, any movement will be distracting to the viewer. Worse, they may think you slick, unconfident, or untrustworthy.
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2) Smile Unless youre a representative for an airliner that just crashed, its usually a good idea to smile during an interview. Remember you shouldnt sublimate the things that make you charming in your everyday life. If people react positively to your smile or natural laugh in real-life, use that trait to your advantage during an interview.The price of everything has gone up, requiring people to be more conscientious about money. The problem is that by the time the mortgage, car, utilities .....
3) Dress the Role If youre a spokesperson for a populist grassroots political group and show up in a three piece suit, you will confuse the audience. Clothes communicate messages, and you should consider carefully what your clothes are saying. Gold cufflinks scream elite. Two-toned mens shirts may communicate stuffy. Conversely, an ill-fitting collar reflects carelessness.
MESSAGE DISCONNECTS
When a verbal message and non-verbal message are in conflict, the audience will notice and hold it against you. When preparing for an interview, role play questions with a colleague, spouse, or even just a video camera. Keep practicing until what youre saying and how youre saying it appear in synch.
The first President Bush leaned this the hard way.
Things were not looking good for him in the autumn of 92. Despite a whopping 89 percent approval rating the previous year, Mr. Bush couldnt shake his reputation for being out of touch with the American people.
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He didnt help himself during a very public trip to a grocery store when he expressed amazement at the bar code scanners that had become commonplace. He further fed his aloof reputation when he revealed having no clue what a gallon of milk costs.Happy Holidays! At this time of year, why not plan a multi-cultural holiday party'
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But the real whopper came during the second presidential debate. In a town hall format in which Mr. Bush needed desperately to look like a populist, he instead kept glancing at his watch. He told the audience he wanted to be president but his body language told the world he wanted to be anywhere but with actual voters.
Immediately following the debate, numerous pundits said his poor performance would cost him the election. They were right.
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